FameEX Hot Topics | GameStop Hints at Bitcoin Investments After Board Approval

GameStop Corporation (GME), the video game retailer known for its role in the memestock frenzy, is reportedly planning to enter the world of cryptocurrency. On March 25, CNBC reported that the company’s board had unanimously approved a proposal to invest in digital assets. This strategic shift represents a bold step for GameStop as it looks to align itself with a growing number of companies diversifying their balance sheets through crypto investments.

According to its fourth-quarter earnings report, released the same day, GameStop intends to allocate a portion of its corporate cash—or potentially future debt issuances—toward acquiring Bitcoin and U.S. dollar-pegged stablecoins. The report also confirmed that the company’s revised investment policy permits holdings in these specific digital assets. This move reflects GameStop’s evolving approach to capital management and signals growing institutional interest in crypto.

The company’s financial position has significantly improved, adding momentum to its new strategy. As of February 1, GameStop held over $4.77 billion in cash reserves, up from just $921.7 million a year prior. This substantial increase provides GameStop with the liquidity needed to explore alternative investments like Bitcoin without compromising operational stability or growth plans.

Rumors of a potential Bitcoin investment began swirling in February, when CEO Ryan Cohen posted a mysterious photo with Michael Saylor, executive chairman of Strategy and a vocal Bitcoin proponent. The post sparked speculation among investors and contributed to a rise in GME’s stock price as market watchers began to anticipate a possible crypto pivot.

Now, GameStop appears ready to follow Strategy’s example. Just before GameStop’s announcement, Saylor revealed that Strategy had acquired another 6,911 BTC, bringing its total to over 506,000 BTC—roughly 2.4% of Bitcoin’s supply. GameStop’s crypto ambitions could mark a broader shift, as more traditional firms begin to embrace Bitcoin as a strategic asset.

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