FameEX Hot Topics | Stepn partners with Adidas to issue Genesis sneakers NFTs

Stepn, a lifestyle and move-to-earn application, has joined forces with Germany-based apparel giant Adidas to introduce the Genesis Sneakers NFT collection. This collaboration, spanning one year, unveils 1,000 NFTs crafted from the essence of Adidas' most iconic running silhouettes, co-branded by both entities. Setting a precedent in bridging physical and digital realms, Stepn continues its pursuit of strategic partnerships with renowned sports apparel brands. In its latest move, the company unveiled a groundbreaking collaboration with Adidas, a prominent figure in sports clothing and gear manufacturing, to launch a jointly branded non-fungible token (NFT) collection.

The Genesis Sneakers collection is set to debut on the Solana blockchain, showcasing 1,000 distinct assets inspired by Adidas' renowned running designs. This inaugural collection signals the commencement of a year-long partnership between Stepn and Adidas, promising future drops of NFTs and physical merchandise. The launch of Genesis sneakers unfolds in two phases, designed to engage both loyal users and the general public. Initially, 200 privileged users will have the opportunity to acquire a reserved NFT. Subsequently, the remaining NFTs will be made available to the broader audience through a public raffle.

Addressing the significance of this "phygital" endeavor within the realm of rewards applications, Stepn's CEO, Shiti Manghani, emphasized the groundbreaking nature of the partnership. The fusion of physical and digital elements between Stepn, a leading lifestyle app, and a global powerhouse like Adidas signifies a paradigm shift in lifestyle rewards.

The collaboration between Stepn and Adidas had been foreshadowed, notably during Stepn's announcement of a $30 million points airdrop for its user base. This innovative distribution model mirrors the mechanisms employed by other projects, leveraging points to allocate tokens based on campaign performance and criteria.

Stepn's track record of strategic collaborations extends beyond Adidas, encompassing partnerships with notable figures and entities such as DJ Steve Aoki, the renowned anime series Ghost in the Shell, and the esteemed Atlético de Madrid soccer team. This latest venture underscores Stepn's commitment to pioneering innovative alliances that redefine the intersection of lifestyle, technology, and rewards.

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