FameEX Hot Topics | GameStop Signals Potential Bitcoin Purchases After Board Greenlight

GameStop Corporation (GME), the video game retailer that became a symbol of the memestock movement, is reportedly preparing to invest in Bitcoin. According to a March 25 CNBC report, the company’s board has unanimously approved a plan to acquire digital assets, marking a bold new direction for the company’s financial strategy. The move aligns GameStop with other corporate players who have embraced cryptocurrency as part of their balance sheet diversification.

GameStop revealed in its fourth-quarter earnings report, released on March 25, that it plans to use a portion of its corporate cash or future debt to invest in Bitcoin and U.S. dollar-pegged stablecoins. The company’s updated investment policy now allows for such digital asset allocations. A statement in the report confirmed this shift: “The Company’s investment policy permits investments in certain cryptocurrency assets, including Bitcoin and US dollar-denominated stable coins.”

The financial update also highlighted GameStop’s significantly improved cash position. As of February 1, the company held over $4.77 billion in cash reserves, a sharp increase from the $921.7 million it held a year prior. This substantial war chest gives the company flexibility to pursue alternative investment strategies, including digital assets, without jeopardizing operational stability.

Speculation about GameStop’s interest in Bitcoin began circulating as early as February, when a cryptic photo posted by CEO Ryan Cohen fueled rumors. The image showed Cohen alongside Michael Saylor, executive chairman of Strategy and a well-known Bitcoin advocate. This post, combined with GameStop’s turnaround narrative, helped push GME stock higher as investors anticipated a potential move into crypto.

Now, GameStop appears ready to follow in Strategy’s footsteps. Just days before GameStop’s announcement, Saylor revealed that Strategy had added another 6,911 BTC to its holdings, bringing the company’s total to 506,137 BTC—roughly 2.4% of Bitcoin’s total supply. GameStop’s upcoming crypto strategy may signal a growing trend of traditional companies adopting Bitcoin as a treasury asset.

Disclaimer: The information provided in this section is for reference only and does not represent any investment advice or the official views of FameEX.